When we first sowed the seed for what was to become Fresh Direct Produce, our intention was to introduce an unparalleled service providing cost-effective selection of the best produce the world has to offer. We wanted to provide the fruits and vegetables that will go on the table in homes and restaurants, to nourish the body and soul. Our vision is to be a healthy difference in people's lives through food that is the basis for celebration and bonding, and a connection to each other's communities and heritage. Over the last 18 years we have tended to this vision, and it is our commitment to the future.
